Segmenting keywords according to search or user intent is crucial for several reasons. Let me explain the benefits and ways to segment keywords:
Benefits of segmenting keywords by search intent:
1. Improved content relevance: By understanding user intent, you can create more targeted content that directly addresses user needs.
2. Enhanced user experience: Matching content to intent helps users find exactly what they’re looking for, improving satisfaction.
3. Better conversion rates: Aligning content with intent increases the likelihood of users taking desired actions.
4. Efficient resource allocation: You can prioritize content creation and optimization efforts based on the most valuable intent categories.
5. Improved SEO performance: Search engines favor content that best matches user intent, potentially boosting rankings.
6. More effective paid search campaigns: Segmentation allows for more targeted ad copy and landing pages, improving ad performance.
Ways to segment keywords by search intent:
1. Informational intent:
– Users seeking information or answers
– Often begin with “how”, “what”, “why”, “when”
– Example: “how to bake a cake”
2. Navigational intent:
– Users looking for a specific website or page
– Often include brand names or specific sites
– Example: “Facebook login”
3. Commercial intent:
– Users researching products or services before making a purchase
– Often include terms like “best”, “top”, “review”, “compare”
– Example: “best smartphones 2024”
4. Transactional intent:
– Users ready to make a purchase or take a specific action
– Often include terms like “buy”, “order”, “purchase”, “discount”
– Example: “buy iPhone 15 online”
5. Local intent:
– Users seeking location-specific information or services
– Often include geographic terms or “near me”
– Example: “pizza delivery near me”
To segment keywords, analyze the language and context of each keyword, considering factors like:
– Question words (how, what, why)
– Action words (buy, download, order)
– Modifiers (best, top, cheap)
– Location-specific terms
– Brand names
– Stage in the buyer’s journey
By segmenting keywords this way, you can tailor your content strategy, optimize for specific intents, and improve overall marketing effectiveness.